Ama Qamata on embracing her evolution, being the Sub-Saharan Africa ambassador for L’Oréal Paris, and approach to championing beauty with purpose
As Ama Qamata embraces her evolution, she continues to tell meaningful stories that inspire and empower. Now serving as L’Oréal Paris’ Sub-Saharan Africa ambassador, she champions beauty with purpose, using her platform to redefine standards and encourage authenticity in every aspect of life. “I think the trajectory of what I’m trying to do with my career is...
Local hero: Meet the woman redefining African haircare sustainably
The natural hair movement is transforming the way Africans embrace their beauty, turning once-hidden coils, kinks, and curls into symbols of pride and identity. At the forefront of this shift is a visionary woman redefining African haircare with sustainable practices, empowering communities while celebrating the uniqueness of natural hair. For many years, Africans were subjected to...
Victorine Sarr: the African executive redefining global beauty now participates in “Les Nouveaux Boss”
From Dakar to the world’s luxury capitals, Victorine Sarr is redefining global beauty. As founder and CEO of Lyvv Cosmetics, she transforms her international expertise into high-impact ventures. Now, she joins the entrepreneurs selected for “Les Nouveaux Boss”, the TV5Monde show spotlighting Africa’s emerging business leaders. Organized in Cotonou, the program showcases diverse entrepreneurial talents,...
Inno Morolong unveils her festive cosmetic procedures: a self-gift for confidence
South African socialite Inno Morolong has sparked conversation after revealing an unconventional festive gift to herself this Christmas. Known for her bold personality and unapologetic lifestyle, Inno shared that she’s celebrating the season by investing in cosmetic procedures she believes will boost her confidence. Framing the decision as an act of self-love, her announcement highlights...
Why maximalist makeup is set to be the biggest beauty mood of 2026
For maximalist makeup lovers, the past few years have felt like a beauty drought. The rise of the ‘Clean Girl’ aesthetic pushed bold liners, vibrant blushes and experimental colour palettes aside in favour of barely-there skin, glossy lips and effortless glow. While the sun-kissed looks popularised by the likes of Bella Hadid and Hailey Bieber...
New beauty concept Rubellite debuts in Lagos, invites collaboration
A beautician and founder of Rubellite Cosmetics, Dr. Bolaji Mogaji, has launched the innovative beauty brand Rubellite in Lagos, calling for collaboration across Africa’s beauty and cosmetics industry. She emphasized that inclusiveness and partnership are essential for the sustainable growth of the sector, inviting stakeholders to join forces in shaping a thriving and unified beauty...
Empowerment through cosmetic surgery: The tummy tuck phenomenon in South Africa
More South African women are stepping into a new era of body confidence, openly embracing cosmetic procedures that were once whispered about in secrecy. Among these, the tummy tuck has emerged as a symbol of empowerment, offering women the chance to reclaim their bodies and boost self-esteem. This phenomenon reflects a broader cultural shift where...
Beauty Tukura and Sunky O join Macallan as official brand influencers
Beauty Tukura, former beauty queen and reality TV star, alongside lifestyle curator Olasunkanmi “Sunky O” Ojulari, have been announced as The Macallan’s official brand influencers. This strategic collaboration aims to fuse The Macallan’s rich heritage with Nigeria’s vibrant luxury lifestyle scene, creating a dynamic bridge between tradition and modern sophistication. The exclusive unveiling dinner, held on...
A snapshot of the Dec/Jan cover story featuring Ama Qamata
The Dec/Jan cover story shines a spotlight on Ama Qamata, the Sub-Saharan Africa ambassador for L’Oréal Paris, as she steps into the new year with intention. Softer, surer, and beautifully aligned, Ama is redefining beauty with purpose, choosing projects and partnerships that reflect her growth, power, and the lessons that have shaped her journey. How would Ama describe...

